PROBLEM:

Yolo Crumb, a small, women-owned business, came to me in need of a visual identity and logo to become recognizable in their community and online.

PURPOSE:

As a small business, becoming memorable to locals is necessary to continue outreach and maximize sales.

MY SOLUTION:

Soft color pallette and organic texts and swirls that exude femininity, familiarity, and yumminess. Just like grandma used to bake!