Yolo Crumb was looking to create a brand identity that reflected the company’s trustworthy, organized, and self-made foundation while also being memorable and visually appealing to potential customers who come across the brand. I collaborated with the client to determine what branding elements they felt worked well for similar companies and how they wanted to present themselves as a brand. Through several rounds of close collaboration, we finalized a logo that later served as the base for the design of their menu and business cards.