DAIRYLAND
HULLER
** Creative direction/ messaging handled by creative directior; All visual art direction, inspo, and graphics created by me**
PURPOSE:
Dairyland wanted to come off to their audience as the destination. This campaign marked the beginning of a new harvest season. They aimed to send the message of warmth, familiarity, and a place where your crops are handled with care.
MY SOLUTION:
A gradient of the brand’s greens, paired with burnt oranges and warm tans inspired by their almonds, creates a friendly, early-morning feel that reflects the warmth Dairyland Huller wanted to convey. Close-up photography and a handwritten typeface add a personal, approachable touch, while white dashed lines guide the viewer’s eye to their name on the logo, reinforcing Dairyland Huller as the destination.
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MY WORK
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HOME
MY WORK
CONTACT
DAIRYLAND
Huller
DAIRYLAND
Huller
HULLER
Huller
HULLER
Huller
** Creative direction/ messaging handled by creative directior; All visual art direction, inspo, and graphics created by me**
PURPOSE:
Dairyland wanted to come off to their audience as the destination. This campaign marked the beginning of a new harvest season. They aimed to send the message of warmth, familiarity, and a place where your crops are handled with care.
MY SOLUTION:
A gradient of the brand’s greens, paired with burnt oranges and warm tans inspired by their almonds, creates a friendly, early-morning feel that reflects the warmth Dairyland Huller wanted to convey. Close-up photography and a handwritten typeface add a personal, approachable touch, while white dashed lines guide the viewer’s eye to their name on the logo, reinforcing Dairyland Huller as the destination.
